Generative Identity for Prezi Power Week 2014

At 2014 Prezi's company wide week long meeting, we decided to build a visual identity for the companies values.
This time we wanted to do something entirely new, so we decided to use abstract graphic elements and animations.
 
 
 
 
 
 
 
 
 
 
 
We used code for the animations, allowing us to mockup small details at high speed - things like the length of an explosion. The use of random numbers added a natural feeling to the all the movements while the random color changes create the feeling of a never ending, always changing loop.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Generative Identity for Prezi Power Week 2014
Published:

Generative Identity for Prezi Power Week 2014

Prezi Power Week 2014 Visual Identity

Published: